摘要
由于2008年世界金融危机,发达国家汽车市场集体低迷,然而中国汽车市场仍然保持了良好的增长势头和发展潜力,并在2009年成为世界第一产销国。随着世界汽车工业巨头在华布局的不断完善,形成了以合资品牌为主、民族自主品牌与进口品牌为辅的市场竞争格局。2008年4月广汽本田提出了合资自主品牌的创新发展模式。本文基于以上背景,通过研究影响中国合资自主品牌发展模式的经济、政治、市场环境和企业内部四大因素,并重点论述经济因素中重要变量与中国合资自主品牌导入时机的直接关系,从而提出了中国汽车合资自主品牌导入时机的研究系统。
Due to world financial crisis in 2008, the automotive markets in developed countries generally downbeat. However, Chinese automotive market still remains a good momentum of both growth and potential and will become the No. 1 production and sale country globally in 2009. With the continuously improvement of world automoive industrial giants＇ layout in Chinese market, the competitive situation which is dominant by joint venture brands and complemented by national independent brands has formed in the perspective of innovative development models. In April 2008, GAC - Honda Automobile Co. Ltd suggested an innovative development model of independent brands in joint ventures. This paper is based on the above background, and studies the economic, political, market and firm - level factors which influence the development model of Chinese independent brands in joint ventures and highlights the direct relationship between important economic factors and launching time of Chinese independent brands in joint ventures and thus creatively suggests a research system on the launching time of independent brands in Chinese joint ventures and does a case study based on the brand ＇ EVERUS＇ of GAC-Honda Automobile Co. Ltd.
出处
《经济管理》
CSSCI
北大核心
2010年第10期57-65,共9页
Business and Management Journal ( BMJ )
关键词
合资自主品牌
发展模式
导入时机
经济因素
independent brands of joint ventures
development model
launching time
economic factors
