摘要
我国加入WTO后,大型跨国零售企业大举入侵,国内大型零售企业不断"做强",小型零售店面临着前所未有的生存危机。小型零售店必须在经营管理理念、经营环境、经营内容、经营技术以及经营形式等方面进行创新。
Since our country had entered WTO,it must be essential for small-scale retail stores to do some innovation when facing the fierce invasion of large-scale multinational retail enterprises and the stronger internal large-scale retail enterprises.Small retail stores should be innovated in such aspects: the management philosophy,the business environment,the involvements of business,the technology and formats of operation.
出处
《江苏经贸职业技术学院学报》
2009年第5期7-10,共4页
Journal of Jiangsu Institute of Commerce
关键词
创新
差别化策略
无店铺销售
自愿连锁
innovation
strategy of differentiation
non-store retailing
voluntary chain
