摘要
装备制造企业提供的产品与服务具有临时性特点,易受外界环境的影响,因此研究装备制造企业面临的国际经营环境对于企业防范风险、利用机遇实现可持续发展具有现实意义。从经济、政策、市场以及技术四个角度分析了当前我国装备制造企业面临的国际经营环境特点,提炼了其中的机遇与风险,最终从短期和长期两个层面提出了企业应对的策略和建议。
The products and services offered by equipment manufactures are characterized by their irregularity and so easily affected by the environment.Environmental analysis is vital to equipment manufactures＇decision on sustainable development by making full use of opportunities and avoiding risks in globalization.The paper discussed the features of global environment from the perspectives of economy,policy,market and technology.It also gave both short-term and long-term strategy recommendations to the equipment manufactures based on opportunities and threats summed up.
出处
《科技管理研究》
北大核心
2010年第18期125-128,共4页
Science and Technology Management Research
关键词
装备制造企业
国际化
经营环境
经营策略
equipment manufacturers
globalization
environment analysis
strategy
