市场导向、战略柔性与企业绩效:环境不确定性的调节效应被引量：57

Market Orientation,Strategic Flexibility and Performance:the Moderating Effect of Environmental Uncertainty

下载PDF

导出

摘要在国内外相关研究的基础上,以战略柔性为中介变量,环境不确定性为调节变量,构建出市场导向、战略柔性对企业绩效影响的概念模型,并以133家湖南企业为样本进行了实证检验。研究发现,战略柔性部分中介市场导向对企业绩效的影响,环境不确定性负向调节市场导向对企业绩效的直接影响,正向调节战略柔性对企业绩效的影响。 Based on the extant literature,this study attempts to provide a conceptual model using strategic flexibility as a mediator and environmental uncertainty as moderator.An empirical study with a sample of 133 firms from Hunan Province is conducted.The result shows that strategic flexibility partly mediates the relationship between market orientation and performance;environmental uncertainty negatively moderates the relationship between market orientation and performance,and positively moderates the relationship between strategic flexibility and performance.

作者杨智邓炼金方二

机构地区湖南大学工商管理学院伊利诺大学香槟分校商学院

出处《中国软科学》 CSSCI 北大核心 2010年第9期130-139,共10页 China Soft Science

基金国家自然科学基金(70572057) 湖南省软科学研究计划项目(2008ZK3182)

关键词市场导向战略柔性企业绩效环境不确定性 market orientation strategic flexibility business performance environmental uncertainty

分类号 F406.73 [经济管理—产业经济]

引文网络
相关文献

参考文献24

1李毅中.2009年全国人大政协新闻会上发言[EB/OL]. http://view, news. qq. corn/a/20090615/000013, htm.
2Slater S F, Narver J C. Does Competitive Environment Moderate the Market Orientation - Performance Relationships? [ J ]. Journal of Marketing, 1994,58 (January) :46 - 55.
3Jaworski B J, Kohli A K. Market Orientation: Antecedents and Consequences [ J ]. Journal of Marketing, 1993,57 : 53 -70.
4Qu, Riliang, Ennew, Christine T. An Examination of The Consequences of Market Orientation in China [ J ]. Journal of Strategic Marketing,2003,11 ( 3 ) : 201 - 216.
5Leonard - Barton D. Core Competencies and Core Rigidities: A Paradox in New Product Development/J J. Strategic Management Journal, 1992,13 : 111 - 125.
6Atuahene - Gima. Resolving the Capability - Rigidity Paradox in New Product Innovation [ J ]. Journal of Marketing, 2005,69 : 61 - 83.
7Evans, Stuart J. Strategic Flexibility for High Technology Manevuers : A Conceptual Framework [ J ]. Journal of Management Studies, 1991,68 - 69.
8郭海,李垣,廖貅武,段熠.企业家导向、战略柔性与自主创新关系研究[J].科学学与科学技术管理,2007,28(1):73-77. 被引量：30
9Narver J, S Slater. The Effects of a Market Orientation on Business Profit - Ability [ J ]. Journal of Marketing, 1990,54 (October) :20 - 35.
10Kohli A K, Jaworski B J. Market Orientation: The Constreet, Research Proposition, and Managerial Impheation [ J ]. Journal of Marketing, 1990,54, April: 1 - 18.

二级参考文献73

1温忠麟,张雷,侯杰泰,刘红云.中介效应检验程序及其应用[J].心理学报,2004,36(5):614-620. 被引量：8697
2温忠麟,侯杰泰,张雷.调节效应与中介效应的比较和应用[J].心理学报,2005,37(2):268-274. 被引量：3396
3Baron R M, Kenny D A. The moderator - mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology,1986, 51 (6) : 1173 - 1182
4James L R, Brett J M. Mediators, moderators and tests for mediation. Journal of Applied Psychology, 1984,69 (2) : 307 - 321
5Chang L, Liu H, Wen Z, Fung K, Wang Y, Xu Y. Mediating teacher liking and moderating authoritative teaehering on Chinese adolescents'perceptions of antisocial and prosocial behaviors. Journal of Educational Psychology, 2004, 96( 2 ) : 369 - 380
6Bollen K A. Structural equations with latent variables. New York:Wiley, 1989
7MacKinnon D P, Warsi G, Dwyer J H. A simulation study of mediated effect measures. Multivariate Behavioral Research, 1995, 30(1): 41-62
8Wang Yonggui, LO H P. Multi-level competition and the integrated hierarchical model of competitive advantages in turbulent environments: A resource-based view[J]. Foresight-The Journal of Future Studies, Strategic Thinking and Policy, 2002, 4(3): 38-50.
9Schroeder R, van de Ven A, et al. Managing innovation and change processes: Findings from the Minnesota innovation research program[J]. Agribusiness, 1986, (2/4): 501-523.
10Aaker D A, Mascarenhas B. The need for strategic flexibility[J]. Journal of Business Strategy, 1984, 5(2): 74-82.