摘要
青岛海信电器股份有限公司总经理刘洪新，现在最关心的是LED电视（LED背光源液晶电视）。“我们目前的市场占有率约30％，这个数据意义重大。”他说。
According to Samsung Electronics Research Institute,the sales of global light-emitting diode(LED) TV will reach 25 million sets in 2010,five times of last year;and the figure is expected to approach 170 million in 2013.LED TV will replace liquid crystal display(LCD) TV.China is also rushing into the era of LED TV.The sales is expected to reach 10 million sets this year.The change of display technology will bring the structural change of China and even the world's TV brands.The war was launched by Korean electronics giant Samsung,leader of the flat panel TV market,in 2009 when it announced the sales target of 2010:10 million sets and the first place in LED TV market.This gave a hard blow to China's TV chain.Due to incomplete industrial chain,China's TV makers missed the best time to deliver LED products and fell victim of price wars.They also face challenges from new players such as Internet companies and IT giants.What China's color TV makers have to do is to address the LED war as well as develop new business models.Difficult though,this seems the only way out.
