摘要
Google Voice被内置进入Gmail中,是技术进步不可阻挡,再次推翻现有商业模式,还是传统观念在与革新的抗争中赢得胜利?最终决定一切的是用户,以及他们的体验和需求。
On August 26th 2010,Google Voice was embedded in Gmail,which has produced great influence.The existing Internet phone companies will be the first under impact,and ultimately the operation of traditional voice market.Depending on Gmail platform,Google Voice gained hundreds of millions of potential customers overnight,which could be seen as a wonderful market promotion.With Google Voice embedded in,Gmail has become an all-media instant message tool.Its success on technology is predictable.Google is expecting to use free and high-quality service to change existing commercial pattern.The situation of present basic telecommunication operators in Internet phone market is just like that of the E-mail service providers when Gmail being lauched.However,telecommunication operators are much more stronger than former Yahoo! and AOL,and the impulse to control all of the things of Google has touched the core and basic interest of telecommunication operators.Moreover,Google itself,who has been depending on rapidly growth in capital market,could be unwilling and unable to pay for the huge investment in telecommunication field.Whether technology overrides traditional business pattern once again,or traditional ideas fight against innovation? The users as well as their experience and demand will decide everything finally.
出处
《世界电信》
2010年第9期17-20,6,共4页
World Telecommunications
