摘要
近年来,最流行语之一是山寨,山寨制造已成为一种新兴的产业状态。几乎所有的电子产品都有了山寨版,然后蔓延到其他各个领域中。本文梳理了国内外研究的相关文献,总结出消费者购买山寨产品的影响因素,从而给正品生产厂商或市场领先者提供一定的理论和实践的指导。
In recent years,one of the most prevailing words is ＂Shanzhai＂ which means counterfeits. ＂Shanzhai＂ products have become a new industry. Almost all electronic products have their counterfeits, and then this phenome- non spreads to other fields. This paper reviews the related literature both at home and abroad, and summarizes the influencial factors of purchasing counterfeits, to provide certain theoretical and practical guidance to genuine manu- facturers and market leader.
出处
《湖南工程学院学报（社会科学版）》
2010年第3期6-9,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
关键词
山寨产品
消费者
购买因素
＂Shanzhai＂ product
consumer
purchasing factors
