摘要
现代邮轮旅游是世界旅游业中发展最快的市场,具有消费水平高、经济拉动作用强、辐射带动区域大等特点。邮轮旅游产业具有诸多鲜明的经济特征:全球化网络的节点经济特征、聚集性特征、规模经济特征、寡头垄断的市场结构特征、区域发展不平衡、邮轮运营的地理季节调配特征等。现代邮轮旅游业经过40多年的发展,表现出一些显著的发展趋势:如邮轮巨型化趋势、主题化趋势、近程化趋势和联营化趋势等。致力于发展邮轮经济的国内港口城市和企业,有必要认真分析邮轮经济的上述特征和趋势,并在开发中做出应对。
Modern cruise ship tourism is the fast growing segment in tourism industry.It has many features such as high consumption,potent effect to promoting economy and radiate effect to abroad regional.Cruise ship economy is a phenomenon of multi-industry coordinate development.It has several obvious basic characteristics such as knotted economy within global operation network,Agglomerate economy,economies of scale,oligopoly market structure,imbalanced regional development and geographical and seasonal repositioning.After 40 years development,modern cruise ship industry shows some important development trends： enlargement trend,theme trend,itineraries shortened trend,mass trend,joint operation trend and ultra-inclusive pricing trend.Cities and enterprises that would like to development cruise ship economy should seriously analyze these characteristics and trends all the above.
出处
《北京第二外国语学院学报》
2010年第7期26-33,共8页
Journal of Beijing International Studies University
基金
国家旅游局科研立项重点课题:中国邮轮旅游开发研究(编号:10TABK009)
青岛市双百调研课题:青岛市邮轮产业集聚区建设研究(编号:2009-B-17)
关键词
邮轮旅游
经济特征
发展趋势
cruise tourism
economic feature
development trends
