摘要
随着全球人口和经济规模的不断增长,低碳经济下的低碳消费成为人们未来生活方式的必然选择。从现有研究来看,Triandis的人际行为理论既考虑了影响行为改变的内外部因素,也注意到习惯与规律在行为形成中的重要作用,因而更适宜于指导低碳消费行为的改变与建立。而干预低碳消费行为改变与形成的方法,可以是提供低碳消费建议、开展能源消费审计等事前干预和对低碳消费行为进行激励、对消费结果给予反馈等事后干预以及采取团体影响和设定个人低碳消费目标等社会影响技术。
Low--carbon consumption has become an inevitable choice for future lifestyle along with the growing global population and economy of scale. The present author reviews in system the history of the studies on low--carbon consumer behaviors and the changes of the theoretical bases, and points out that Trandis＇ model that considers external and internal factors, especial habits and rules, can be used in low--carbon consumption research. Finally, the author also suggests promoting this behavior by intervention measures.
出处
《北京师范大学学报（社会科学版）》
CSSCI
北大核心
2010年第5期135-140,共6页
Journal of Beijing Normal University(Social Sciences)
关键词
低碳消费行为
低碳经济
行为改变
行为干预方法
low--carbon consumer behavior
low--carbon economy
behavior change
behavior intervention measures
