摘要
阐述了客户关系管理中的一种行之有效的客户价值分类方法——RFM分析模型,并运用粗糙集知识约简对商业客户数据进行数据挖掘,获得客户价值分类的决策规则,确定具有相似需求和价值趋向的客户群体,最大限度地提高客户满意度。
An efficient customer classifying model, the RFM analysis model, used in Customer Relationship Management is represented in the paper. By making use of the knowledge reduction of the rough set, the commercial data of customer is unearthed to obtain a set of rules for decision making and to identify the customers with similar demand and value orientation for the purpose of satisfying them to the minimum.
出处
《佛山科学技术学院学报（自然科学版）》
CAS
2010年第4期66-69,共4页
Journal of Foshan University(Natural Science Edition)
关键词
客户关系管理
RFM
客户价值分析
粗糙集
知识约简
customer relationship management
RFM
class of customer value
rough set
knowledgereduction
