摘要
广告在现实生活中具有重要地位,而广告语特别是商业广告语,肩负着介绍产品、塑造企业形象、沟通商品信息、刺激消费者购买欲望,引导购买行为之重任。同时,又具有真实性、情感性、形象性、民族性和互文性等审美特征。
Advertising plays an important role in real life, advertising language , particularly commercial advertising words, shoulder the task of products introduction, corporate image shape, product information communication and stimulating consumer＇s desire. Meanwhile, advertising language also has aesthetic characteristics of authenticity, emotion, image, nationality and intertextuality.
出处
《岳阳职业技术学院学报》
2010年第4期108-110,共3页
Journal of Yueyang Vocational and Technical College
关键词
广告
广告语
审美特征
advertising
advertising language
aesthetic characteristics
