摘要
首先分析和比较了现有的农产品销售模式,然后将直销的理念融入到农产品销售当中,提出"物流服务商"的概念,对物流服务进行有机的拓展。从农产品的合理销售和提高农民生活质量两条线路同时出发,建立了一个无需生产者直接参与的直销模式。物流服务商作为沟通农村和城市的桥梁,通过建立固定的销售网点,能充分调动其物流服务的各项功能。以服务农民为主旨,开辟以物流服务商为主导的农产品销售新模式,将成为物流服务新的利润点。
Based on the analysis and comparison of the existing agricultural marketing mode, it brings the idea of direct selling into agricultural marketing, introduces the concept of ＂logistics service provider＂, makes the organic expansion of logistics services. Aiming at the two aspects which are reasonable sales of agricultural products and improving the life quality of farmer, it establishes a non - producer direct selling mode. The logistics service providers are a communication bridge between rural and urban, builds the fixed points of sales, makes full use of various functions of logistics services to the lamer in agricultural product markets.
关键词
物流服务商
农产品
销售渠道
直销
Logistics Service Provider
Agricultural Products
Marketing Channel
Direct Selling
