摘要
作为分众传媒的高校传媒,以其传播对象同质稳定、传播渠道完善流畅等诸多特性,形成了自己独有的优势和竞争力,在中国传媒业巨变的今天,高校传媒应依托自身优势,合理整合传媒资源,寻找自己的发展方向。
As one of the focus media, college media, due to its stable communication targets and fluent communication channels, have formed its own advantage and competitive forces in such as changeable Chinese media industry today. College media should make good use of these advantages and integrate rationally with the existent communication resources in order to be strengthened and developed.
出处
《汕头大学学报（人文社会科学版）》
2010年第4期77-81,共5页
Journal of Shantou University(Humanities and Social Sciences Edition)
基金
2009年国家社会科学基金项目:"金融危机影响下珠三角城市中产阶层的分化
成长及社会政策调整研究"(09BSH039)
惠州学院2010年度科研重点项目:"珠三角区域一体化视阈下的高校传媒互动模式探究"(C210.0105)
