摘要
通过问卷调查,分析了根据不同年龄、性别、文化程度、职业等因素细分的消费群体对丝绸服装款式、图案、色彩及性能等方面的消费需求和倾向。对丝绸服装面料再开发提出了5点建议:加强产品研发,性能复合实用;加强设计创新,色彩图案流行;花式创意新颖;市场定位准确;重视艺术创新,提高设计师水平。运用成功案例进行了佐证说明,为丝绸服装面料的开发、设计、生产、经营提供了参考依据。指出要使丝绸服装引导消费行为,只有进行丝绸面料再开发,才能使丝绸面料和服装再现辉煌,真正实现中国创造。
Through questionnaire survey,the demand and tendency for style,design,color and performance of silk garments of various groups of consumers with different ages,sexes,and years of schooling,occupation are analyzed.Regarding the development of silk fabrics,suggestions are given such as reinforcing product research and development,use of multiple and practical technologies,innovations in design,color,pattern,art and style,accurate market positioning,raising the level of designers.It is supported by successful cases,providing references for the development,design,production and management of silk fabrics.The paper points out that re-development of silk fabrics is necessary for guiding consumers′ behavior,making it brilliant again,and realizing China creation.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2010年第8期49-55,共7页
Journal of Textile Research
关键词
消费群体
丝绸服装
丝绸面料
面料开发
consumer groups
silk clothing
silk fabric
fabric development
