摘要
通过分析标志性节庆的赞助商、参展企业、政府部门、当地居民等利益干系人及其相互关系,指出消费者是所有关注的核心,在研究标志性节庆产业化发展的产品化开发、市场化运作、品牌化战略等前提下,提出基于利益干系人的节庆经济与地方产业互动机制,并通过中国豆腐文化节加以说明。
Through analyzing the stakeholders,such as the sponsors,exhibitors,government,local residents and their interactive relationships,the paper points out that the customers are the focus of all concerns.Based on the preconditions of production development,market operation and brand strategy concerning the hallmark event industry development,the paper puts forward a mode of interaction between hallmark event and local industry with a case study of Chinese Toufu Cultural Festival.
出处
《安徽理工大学学报（社会科学版）》
2010年第2期95-99,共5页
Journal of Anhui University of Science and Technology:Social Science
基金
上海市教育委员会科研创新基金资助项目(人文社科类)(KYB2009052)
关键词
标志性节庆
利益干系人
地方产业
互动发展
hallmark event
stakeholders
local industry
interactive development
