摘要
从现代平面设计学的角度,对民国烟标中的图形特征进行分析,提出烟标图形设计在表征上,多以西方绘画表现为主,中国传统绘画的表现运用较少,并且大多数的画面都呈现高度的写实性。由此得出,在"西学东渐"所促成的多元文化语境中,欧美的艺术形态、设计思想、生产设备等对民国烟标图形设计的影响起主导作用。
From the perspective of modern graphic design it analyzed the graphic characteristics of cigarette trademark in the Republic of China.The graphic design of cigarette trademark majors in Western painting performance, while traditional Chinese painting performance using less. Both Chinese and Western art forms of graphics performance show a high degree of realism. The results showed that the ＂west＂ have contributed to the multicultural context, European and American artistic forms, design theory and production equipment etc. had main effects on the graphic design of cigarette trademark in the Republic of China
出处
《包装工程》
CAS
CSCD
北大核心
2010年第14期70-73,共4页
Packaging Engineering
关键词
民国
烟标
图形特征
the Republic of China
cigarette trademark
characteristics of graphic design
