摘要
占据江苏高等教育"半壁江山"的高职教育,实施品牌发展战略已成为必然选择。不仅是自身做优、做强、做特,增强竞争力和吸引力的迫切需要,而且是江苏经济、文化、社会又好又快发展的现实需要;高职教育品牌发展战略的实施,既可以增强经济、文化、社会发展活力,又可以助推富民强省和"两个率先"目标的实现;高职教育品牌发展与经济、文化、社会发展的互动,能够变人口压力为人才资源,促进全省整体水平上升,建设更加美好的新江苏。
Half of the colleges and universities in Jiangsu Province are vocational ones which have to adopt brand strategy for their development.With the economic,cultural and social development of the province,vocational colleges are expected to supply students with better,unique,and more adaptive education,thus improving their competitive advantages.They should adopt brand strategy which boosts not only the economic,cultural and social development,but also the realization of the goals that Jiangsu will be prosperous and that Jiangsu takes the lead to realize modernization and to turn the province into a well-off one.The adoption of brand strategy can also promote Jiangsu＇s development comprehensively and lessen the over-population pressure by prepare students to be future professionals.
出处
《无锡商业职业技术学院学报》
2010年第3期52-55,共4页
Journal of Wuxi Vocational Institute of Commerce
基金
江苏省教育科学"十一五"规划课题(D/2006/01/030)
关键词
高职教育
品牌战略
江苏发展
互动研究
higher vocational education
brand strategy
development of Jiangsu province
interactive research
