摘要
低碳经济兴起,绿色消费观念成为主流,这为新疆绿色食品企业的发展提供了有利的契机。本文在分析新疆绿色食品营销现状及问题的基础上,指出提升新疆绿色食品营销水平的途径在于加强渠道创新,创建特色优势名牌,改善营销环境,加强质量监管。
The rise of low -carbon economy and the concept of green consumption into the mainstream provide favorable opportu- nity to develop green food industry in Xinjiang. Based on the analysis of the status quo and problems of green food marketing de- velopment in Xinjiang, This paper points out that to increase the level of marketing channels in Xinjiang is to strengthen the chan- nels of innovation and brand strengths to create features, improvc the marketing environment and enhance aualitv control.
出处
《新疆财经》
2010年第3期58-61,共4页
Finance & Economics of Xinjiang
基金
新疆社科规划基金项目(06BJJ010)<新疆企业品牌运营现状
问题和对策研究>的阶段性成果
关键词
绿色食品
营销水平
策略选择
Green Food
Marketing Level
Strategy Choice
