摘要
针对我国目前农产品品牌建设薄弱的问题,分析农产品品牌建设的必然性,构建农产品品牌的结构模型,介绍影响农产品品牌竞争力的6个因素,并结合该模型,探讨推动农产品品牌建设的对策。
Based on the lack of developing agricultural products brand nowadays in China,the inevitability of developing agricultural products brand are discussed. Then the model of developing agricultural products brand is made,and 6 elements are introduced. The paper discussed the suggestions of developing agricultural products brand finally.
出处
《安徽农学通报》
2010年第11期1-2,共2页
Anhui Agricultural Science Bulletin
关键词
农产品品牌
竞争优势
文化价值
Agricultural products brand
Competitive edge
Cultural value
