摘要
为了能够使金融行业在激烈的竞争中立于不败之地,提高金融企业的管理水平,需要不断地运用各种先进的市场营销策略。本文从加强品牌建设、树立金融行业先进的营销理念、建立良好的客户关系和个人金融业务三个方面对金融行业先进的营销策略进行深入探讨。
In order to keep the financial industry an invincible position in the fierce competition and improve the management level of financial enterprises,we should utilize each kind of advanced marketing strategy.This paper did research on the marketing strategy in financial industry from the following three aspects-strengthening the brand building,establishing advanced marketing idea in financial industry,establishing comfortable customer relationships and personal financial transaction.
出处
《工业技术与职业教育》
2010年第1期53-55,共3页
Industrial Technology and Vocational Education
关键词
金融行业
市场营销
策略
Financial industry
Marketing
Strategy
