摘要
通过构建损失规避型制造商的收益共享契约模型,给出了制造商分别为风险中性和损失规避时的最优批发价格和收益共享系数的范围,分析了损失规避度对供应链协调的影响。当需求服从均匀分布时,只要损失规避度不超过一定值,供应链就能实现协调。算例分析结果表明:采用收益共享契约机制后,损失规避情况下的制造商期望收益有较为明显的增加,此时供应链中的供应商也可获得更多的利润,实现了交易双方的"双赢"。
Considering the loss-averse manufacture,the paper establishes the revenue sharing contract model.For the manufacture of risk neutral and loss-averse,the interval of optimal benefit sharing coefficient and optimal price is given respectively.Then the effect of loss-averse coefficient on the supply chain coordination is analyzed.When the demand subjects to uniformly distribution,the supply chain coordination could not be achieved until the degree of loss-averse coefficient is less than a fixed value.The example analysis results show that the expected utility of the loss-averse manufacture obviously grows higher after using revenue sharing contract mechanism,and the suppliers also get more benefits.So,for the two sides of the transaction,a ＂win-win＂ is achieved.
出处
《软科学》
CSSCI
北大核心
2010年第6期106-110,共5页
Soft Science
基金
国家自然科学基金资助项目(7037101970801036)
江苏省高校自然科学基金资助项目(07kjb460045)
江苏省教育厅高校哲学社会科学基金资助项目(08sjd6300066)
关键词
供应链协调
损失规避
收益共享契约
supply chain coordination
loss-averse
revenue sharing contract
