摘要
中华文化是一种高情感的文化,自发源之初即具有了明显的抒情特征。中国抒情传统在历史演进中逐渐形成并成为中国文化的主流。电视广告是一种新兴的文化形态,中国的电视广告在一定程度上是抒情传统的延续,同时由于时代变化和自身特点,在内容与形式上又进行了拓展。
Chinese culture is full of emotion. From the beginning it was of obvious lyric feature. Chinese lyric tradition conformed and became the mainstream of Chinese culture during its historical evolution. As a new practical art, advertisements on TV is the extension and development of Chinese lyric tradition.
出处
《淮阴工学院学报》
CAS
2010年第2期52-56,共5页
Journal of Huaiyin Institute of Technology
关键词
电视广告
抒情
传统
拓展
ads on TV
lyric
tradition
development
