摘要
本文基于SVGM模型，从价值主体各关联角色的角度，分析了不同类型体育软件价值形成过程中，各关联角色职能、外显形态以及追求的价值。指出营销是促生、挖掘和扩大体育软件价值的途径：并总结了体育软件营销的几种典型方式。同时提出营销中的服务是未来体育软件市场发展的主要动力和关键所在。
This article is based on SVGM model,from the value of the main roles of the associated angle analysis the value in the process of different types of sport software,the role of the correlation functions,as well as the explicit form of the pursuit of its value.At the same time,point out that the marketing is the way to promote,mining and expand the value of sport software.And summed up several typical ways of sport software marketing,indicate that marketing services are the key of future sport software development.
出处
《计算机光盘软件与应用》
2010年第5期128-129,147,共3页
Computer CD Software and Application
关键词
体育软件价值
体育软件
主体
客体
Sport software value
Sport software
Subject
Object
