2Douglas, M. and Isherwood,B. The World of Goods Towards an anthropology of consumption,London, New York: Routledge, 1996,p. 1,37.
3Douglas, M. and Isherwood,B. [1979],1996, The World of Goods-Towards an anthropology of consumption, London, New York: Routledge, p.39.p43,45,44,xv,40-41.
8Sobodh Bhat,Srinivas K Reddy.The impact of parent brand attribute associations and affect on brand extension evaluation[J].Journal of Business Research.2001(3)
9A. Fuat Firat,Nikhilesh Dholakia,Alladi Venkatesh.Marketing in a postmodern world[J]. European Journal of Marketing . 1995 (1)
10Robyn A. LeBoeuf,Eldar Shafir,Julia Belyavsky Bayuk.??The conflicting choices of alternating selves(J)Organizational Behavior and Human Decision Processes . 2009 (1)
