摘要
经济型酒店越来越多的受到消费者的喜欢。在国内,经济型酒店作为一种新的酒店模式在短短几年时间内实现了跨越式发展,但同时也开始暴露出许多缺陷。面对激烈的市场竞争,国内经济型酒店要想取胜,应从经济型酒店市场开拓的重心以及旗下品牌的多样化着手,发挥竞争优势,加快抢占经济型酒店连锁二三级城市市场,挖掘消费水平更低的客户群体,最大限度地拓展开发新兴市场,迅速形成规模与垄断优势。
Economic hotels attract more and more consumers.In China,economic hotels,a new hotel mode,realize leap-forward development in the past several years,and emerge many defects.In fierce market competition,the domestic economic hotels should play their competitive advantage starting from the core of market expansion and the diversification of their brands,quickly seize the markets of economic hotel chain in the second and third-level cities,develop client groups with low consumption level,expand new market to the maximum extent,and quickly form scale and monopolistic advantages.
出处
《商业经济》
2010年第11期116-117,共2页
Business & Economy
关键词
经济型酒店
市场拓展
品牌
economical hotels
market expansion
brand
