摘要
随着武汉城市圈"两型社会"建设的顺利推进,"服装新城"——黄石的服装产业迎来了新的机遇和挑战。在以品牌竞争为核心的时代,提升品牌竞争力是黄石服装产业和服装品牌发展的必然途径。文章通过分析黄石服装品牌的现状和面临的困境,从品牌战略、渠道建设、设计创新等视角,探讨了提升黄石服装品牌竞争力的方法和对策。
With the construction of the Wuhan city circle ＂two - oriented society,＂ ＂new garment town＂ - Huang-shi clothing industry has embraced new opportunities and challenges. In an era of brand competition, it is the only way to enhance competitiveness of garment brand and industry to advance the development. The paper analyzes the current situation and dilemma of Huangshi garment brand, and explores the methods and measures of enhancing the competitiveness of Huangshi garment brand from the perspectives of brand strategy, channel construction and design innovation.
出处
《黄石理工学院学报（人文社科版）》
2010年第2期4-7,共4页
Journal of Huangshi Institute of Technology:Humanities and Social Sciences
基金
黄石理工学院科研项目"黄石市服装品牌竞争力研究"(项目编号:2005XJS24)
关键词
黄石
服装品牌
竞争力
提升
对策
Huangshi
garment brand
competitiveness
promotion
strategy
