摘要
中国旅游业已经开始由观光旅游向休闲旅游过渡,休闲度假旅游将是新时期旅游发展的主旋律。随着人们旅游消费理念和消费模式的变化,旅游企业的经营模式和服务管理正在发生重大变革,对休闲旅游人才的需求日趋旺盛。本文运用文献资料法、案例研究法对休闲旅游内涵、特征及开设休闲旅游专业可行性进行了深入分析。
The preference of touring is changing from sight seeing to holiday recreation in China.Holiday tour will be dominating the tourism industry in the era.Thus,the tour operators and travel agencies have to make adjustments to their operation mode and service management system to cater for the change of tourists’preference and consumption mode.As a result,the demand for specialist in holiday tour is increasing.In this research,after reviewing the relevant literatures and studying the cases,we identify the connotation and features of holiday tour,and analyze the feasibility of establishing Holiday Tour Curriculum in higher vocational colleges.
出处
《武汉职业技术学院学报》
2010年第2期46-49,共4页
Journal of Wuhan Polytechnic
关键词
高职院校
休闲旅游
专业设置
higher vocational college
holiday tour
provision of curriculum
