1Pine B. Joseph and Gilmore James H. The Experience Economy: Work is Theatre & Every Business a Stage [ M ]. Boston: Harvard Business School Press, 1999. 97 -105.
4Rafaeli, Sheizaf. Interactivity: From New Media toCommunication [A]. R. P. Hawkins, J. M. Wiemann, and S. Pingree, eds. Newbury Park. Advancing Communication Science: Merging Mass and Interpersonal Processes [ C]. CA: Sage Publications, 1988. 110-134.
5Shih Chuan - Fong (Eric). Conceptualizing consumer experiences in cyberspace [ J ]. European Journal of Marketing, 1998, 32 (07): 655-633.
6Kumar V. and Ramani Girish. Interaction Orientation:The New Marketing Competency [ A ]. Jagdish N. Sheth and Rajendra S. Sisodia. Does marketing need reform [ C ]. Armonk, N. Y. : M. E. Sharpe, 2006. 114.
7Lewis P. Carbone and Stephan H. Haecket. Engineering Customer Experiences [ J ]. Marketing Management, 1994, 3 (03): 9-17.
8Ramani Girish and Knmar V. Interaction Orientation and Firm Performance [ J ]. Journal of Marketing, 2008, 72 (01) : 27 -45.
9Schloerb D. W. A quantitative measure of telepresence [ J]. Presence: Teleoperators and Virtual Environments, 1995, 4 (01) : 64 -80.
10Prahalad C. K. The co - creation of value [ J ]. Journal of Marketing, 2004, 68 (01) : 23.