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产品的营销策略研究 被引量:1

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摘要 本文首先就营销的定义作了探讨与分析,其次就营销的方法作了阐述与研究,并分析了营销近视病;最后,对S-T-P模式、营销策略、营销组合作了较为详细的分析与研究。
作者 梁日杰
机构地区 北京联合大学
出处 《现代商业》 2010年第11期171-171,170,共2页 Modern Business
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