摘要
本文从休闲体育产业在全面建设小康社会中的作用,小康社会状态下我国休闲体育产业发展背景,休闲体育产业消费者特征分析,目前我国休闲体育产业发展存在的主要问题,以及未来时期我国休闲体育主体产业发展对策五个方面进行了研究。研究结果表明:未来时期我国休闲体育主体产业发展对策有:(1)政府部门应加快出台相关倾斜政策与监察措施,进一步规范休闲产业市场;应进一步完善社会条件支持系统,形成良好的产业环境。(2)教育部门应大力推广休闲教育,加强休闲体育产业管理人才的培养与休闲理论研究。(3)休闲体育服务部门和体育传媒机构应抓住机遇,进一步引导消费观念,促进健康休闲观的形成。(4)休闲体育产业经营主体应更新产业经营理念,搞好营销组合开发;应增强竞争力,提高经营效益;应注重环保,发展绿色休闲体育产品。
In this paper,function of leisure sports industry in building the Well-off Society,background of leisure sports industry in the state of well-off society,consumer characteristics analysis of leisure sports industry,current main problems in development of China＇s leisure sports industry,as well as developing countermeasures of Chinese leisure sports main Industry in future,have been studied.The results showed the developing countermeasures of Chinese Leisure Sports Main Industry as following.First,the government should promulgate favoring policy and supervising measures,standardize leisure industry market,perfect society supporting condition system to form fine industry environment.Second,Education Sector should extend leisure education,reinforce cultivation of industry talented person and leisure theory study.Third,Leisure Sports Services department and sports media should seize the opportunity,guide consuming concept,and boost healthy leisure concept.Fourth,the main business of leisure sports industry should renew managing idea,do well market combination exploitation,strengthen competition,improve beneficial result,and attach importance to environmental protection,develop green leisure sport product.
出处
《南京体育学院学报（社会科学版）》
北大核心
2010年第1期49-56,共8页
Journal of Nanjing Institute of Physical Education
基金
天津市高等学校人文社会科学研究项目研究成果(基金号:20042906)
关键词
小康社会
休闲体育主体产业
发展对策
Well-off Society
leisure sport main industry
developing countermeasure
