摘要
根据课程的性质、特点及社会对市场营销人才的需要,结合多年的管理学科教学实践,对应用型课程《市场营销学》"TCSA"四位一体教学模式进行了系统的构建,并阐述了其教学实践效果。
Based on the characteristic and the nature of course and the needs of knowledge economic times,combining the author the management subject teaching practice in many years of undergraduate students,the teaching pattern of ＂marketing＂,for applying type course,is systematic to found.The teaching practice effect has elaborated.
出处
《江苏技术师范学院学报》
2010年第2期71-75,共5页
Journal of Jiangsu Teachers University of Technology
