摘要
构建了区域旅游竞争力综合评价指标体系,并采用层次分析法(AHP法),对山东沿海7城市的三大指标进行了聚类分析和主成分分析.在前人研究的基础上,文章引入海岸线长度这一指标,以提高分析结果的准确性.通过对各城市旅游发展的定性和定量分析,7个沿海城市被划分为4个等级,并得出了各个城市的优劣势,提出了抓住机遇提高旅游竞争力的相应对策.
A evaluation index system of regional tourism competitivenes is constructed and analytic hierarchy process （ AHP method） used to cluster seven coastal cities of Shandong into three indicators. Based on former research works, the length of coastline is subjoined. After tourism qualitative and quantitative analysis in vari- ous cities, seven coastal cities have been divided into four levels, and the advantages and disadvantages of each city are shown. Finally, appropriate measures to seize the opportunity to improve the competitiveness of tourism are put forward.
出处
《鲁东大学学报（自然科学版）》
2010年第2期177-182,共6页
Journal of Ludong University:Natural Science Edition
关键词
区域旅游竞争力
聚类分析
主成分分析
滨海城市
regional tourism competitiveness
classifying analysis
principal component analysis
coastal cities
