摘要
基于顾客体验价值和体验营销理论,借鉴国内外学者在顾客体验价值和顾客服务体验等方面取得的实证研究成果,运用访谈法和逻辑推理分析,提出茶馆行业顾客体验价值驱动模型。据此对杭州茶馆的体验营销策略进行深入探讨。
This paper applies the customers＇ experiencing value and experiencing marketing theory, learns from the empirical research results achieved by scholars in customers＇ experiencing value and customers＇ service experience at home and abroad, makes analysis by interview method and reasoning, finally proposes the customers＇ experiencing value-driven model concerned teahouse in- dustry, based on which it further discusses the experiencing marketing strategies of Hang Zhou teahouse. Through this study, it＇s con- ducive to find out the experiencing factors that influence the customer＇ consumption in teahouse and it also has guiding significance for the teahouse to cater to the experiencing economy and carry out experiencing marketing.
出处
《长春理工大学学报（社会科学版）》
2010年第3期51-53,共3页
Journal of Changchun University of Science and Technology（Social Sciences Edition）
关键词
顾客体验
顾客体验价值
驱动因素
茶馆
customer experience
customers＇ experiencing value
experiencing value-driven factors
