摘要
为了有效提高电大市场营销学案例教学水平,必须进一步认识案例教学在市场营销教学中的作用,正视市场营销案例教学中存在的问题,正确处理案例教学和课堂理论教学的关系,加快市场营销教学案例资源库建设,改革和完善现有教学评价体系。
In order to effectively improve the TVU Marketing Case teaching standards, we must further understand the case study in marketing the role of teaching, face marketing problems in case teaching, case studies and classroom correctly handle the relationship between theoretical teaching to speed up marketing Teaching Case Library construction, reform and improve the existing teaching evaluation system.
出处
《湖北广播电视大学学报》
2010年第5期11-12,共2页
Journal of Hubei Radio & Television University
关键词
市场营销
案例教学
提升
对策
Marketing
case teaching
upgraded
Countermeasures
