摘要
《市场营销》是一门建立在经济科学、行为科学、现代管理理论基础之上,研究市场营销活动及其规律性的综合性应用科学,从财务管理专业人才培养目标、市场营销与财务管理二者的辩证关系看,作为一门专业基础课程,《市场营销》在财务管理专业的课程体系中具有领航地位和基础作用。
Marketing is a comprehensive applied science,establishing in the basis of economic science, behavioral science,and modem management rationale,which researches to the marketing activity and its regular. Observing on the goal of financial management specialized talent training,and the dialectical relationship between marketing and financial management,as a specialized basic curriculum,marketing has a navigation status and basic function in the financial management curriculum system.
出处
《广东交通职业技术学院学报》
2010年第1期80-83,共4页
Journal of Guangdong Communication Polytechnic
关键词
市场营销
财务管理
教学目标
人才培养
marketing
financial management
teaching goal
talent training
