摘要
通过分析酒店创新与价值提升路径,对于我国酒店业的价值提升具有积极的指导意义。借鉴价值链理论,通过对比一般企业与服务业价值链的构成和实现过程,分析了酒店服务企业的价值构成。在此基础上,分析酒店价值提升路径框架,并提出了酒店创新以及价值提升的建议。
It has positive guidance meaning for the hotel value improvement by analyzing the hotel innovation and the way of value improvement. This paper regards value chain theory as a reference. It describes the composition of hotel service industry value after comparing and analyzing the value chain structure and the implementation process of general business and service industry. It analyzes the way of hotel value improvement, and presents some suggestions of hotel innovation and value improvement.
出处
《科技创业月刊》
2010年第4期54-56,共3页
Journal of Entrepreneurship in Science & Technology
基金
2008年度河北省社会科学基金资助项目(项目编号:HB08BYJ021)
关键词
酒店服务
服务创新
酒店价值提升
hotel service, service innovation, hotel value improvement
