摘要
大规模定制不仅涉及生产方式的转变,对于营销模式、库存管理等生产链条上个各个环节也提出了更高的要求。整合企业原有SCM系统、ERP系统及电子商务平台,利用CRM系统进行大规模定制时代的客户关系管理是企业提高竞争力的核心所在。
Not only does mass customization change the mode of production,but also it brings higher requirement for every aspect of the production chain,such as the mode of marketing,inventory management,and so on.Integrating the existing SCM systems,ERP systems and e-commerce platform,carrying out customer relationship management in this customization times with the use of CRM system are in the core of improving enterprises＇ competences.
出处
《企业活力》
2010年第4期36-38,共3页
Enterprise Vitality
