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浅谈我国实行绿色营销中遇到的冲突与解决策略 被引量:3

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摘要 随着经济全球化时代的到来,营销秉持着"思维全球化,行动本土化"的指导思想.随之,绿色营销逐渐在我国发展起来。这主要源于生态环境的恶化、环保意识的深入,绿色组织的建立和科学技术的进步等因素。其本质在于保护环境、合理利用资源、减少对环境、资源的破坏,达到企业可持续发展。
作者 华珺
出处 《知识经济》 2010年第5期114-114,共1页 Knowledge Economy
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