摘要
金融危机为浙江产业集群实现转型升级提供了良好的契机,集群中产品性价比的竞争优势凸显,有利于龙头企业创建名牌,有利于浙江加快建设区域品牌注入资金,改善投资环境。为此,集群内的无牌企业应加大自主创新投入,所有企业都应该加强品牌营销活动,争创名牌,地方政府要加强对区域品牌的建设和培育,以促进集群经济的发展。
The financial crisis has provided a good opportunity for the transformation and upgrading of industrial clusters in Zhejiang. And the highlight of competitive advantage of cost - effective products helps the leading enterprises to create famous brands. The financial crisis also helps to injects capital into the regional brands for accelerating the regional brand construction of Zhejiang, and improves the investment environment. In this regard, the unlicensed enterprises in the cluster should increase investment in independent innovation, while all the enterprises in the cluster should strengthen brand marketing activities and strive for famous brand. Meanwhile, the local government needs to deepen the regional brand - building and nurturing in order to promote the economic development of the cluster.
出处
《嘉兴学院学报》
2010年第2期9-11,共3页
Journal of Jiaxing University
基金
嘉兴学院校青年基金项目(70107053)
关键词
金融危机
浙江
产业集群
区域品牌
financial crisis
Zhejiang
industrial cluster
regional brand
