摘要
近年来中国在国际卫浴市场的地位不断提高,已成为世界卫浴产品生产和消费大国,显示出中国卫浴产业已具备一定的国际竞争力,但目前尚存在着技术含量较低,缺少具有国际影响力的大品牌,面临新国家标准限制的压力,金融危机影响等诸多问题。中国卫浴企业要参与世界级的激烈竞争,就必须以金融危机为契机进行行业整合,坚持民族特色,加强自有技术创新,坚持走品牌经营国际化策略,加强卫浴产业行会、商会建设,加快卫浴龙头企业的发展。
In recent years, China＇ s position in the international bathroom market is rising and it has become major powers of sanitary product production and consumption of the world. But there are still several problems such as low- tech, lack of internationally com- petitive big brands, the new national standard pressure and the impact of financial crisis. To participate in the world- class competi- tion, China sanitary enterprises should integrate industry, adhere to national characteristics, strengthen the freedom of technological in- novation, adhere to the branding strategy of internationalization and strengthen the building of Bath Industry Association.
出处
《黑龙江对外经贸》
2010年第3期31-33,共3页
Heilongjiang Foreign Economic Relations and Trade
关键词
卫浴产品
出口贸易
品牌国际化
sanitary product
export
brand internationalization
