摘要
当前高职院校面对有限的资源和激烈市场竞争,如何建立高职院校的体系结构和运行机制,更好地进行高职院校应用型人才的培养,文章运用相关的市场营销战略、策略等方面内容进行分析,从而促进高职院校人才的更好培养。
Currently, with the limited resources and fierce competition in the market, the higher vocational colleges should think about how to build the system architecture and operation mechanism so as to better train the applied talents. This paper analyzes the issue by using the relevant marketing strategies and tactics.
出处
《长沙通信职业技术学院学报》
2010年第1期55-57,共3页
Journal of Changsha Telecommunications and Technology Vocational College
关键词
市场营销
高职院校
应用型人才
培养
marketing
higher vocational institutions
applied talents
training＇
