摘要
介绍了边际分析及其在市场营销定价中的应用．用导数原理作临界分析，通过对产品价格的调查和价格试验，画出需求曲线，然后根据价格同商品供求的关系，综合考虑价格、销量和成本、利润诸因素，寻求获得最大利润的定价点．
The paper introduces the application of marginal analysis in making a marketing price.By using the derivative the critical analysis is given.After making a survey of product price and performing the test of price,the required curve can be drawn.Then according to the relation between the price and supply demand and considering such factors as price,sales volume,profit and so on.The right point of price which can bring about the highest profit can be sort out. [
出处
《沈阳工业学院学报》
1998年第4期65-69,共5页
Journal of Shenyang Institute of Technology
