摘要
跨文化管理对跨国经营管理有着双重影响,既有可能成为跨国经营管理的推动力,也有可能成为跨国经营管理的阻抗力。在经济全球化的今天,随着跨国经营活动规模和范围的扩大,如何有效地认识并处理好文化差异,越来越成为各个跨国企业在国际化经营中面临的重大挑战。本文从跨文化管理的角度研究了肯德基(中国)公司所取得的成就,分析了肯德基(中国)公司成功的跨文化管理模式,希望能对中国企业在跨国经营的道路上提供一定的启发和借鉴。
Cross-cultural management has a double effect on managing international operations. Nowadays, it＇s a huge challenge for the international operations of multinational enterprises on how to effectively deal with these cultural differences.This paper shows an analysis of the successful cross-cultural management model of the Kentucky Fried Chicken （China） to indicate that eross-cultural management has become an important factor for international enterprises, which can also offers enterprises great opportunities and benefits. The paper mainly discusses the importanee of cross-cuhurai management on corporate cross-border operations and ht, w to take advantage of cross-euhural management effectively.We hope that it will provide some inspiration and knowledge to Chinese enterprises on the road to success in cross-border operations.
出处
《科技信息》
2010年第3期142-143,共2页
Science & Technology Information
关键词
肯德基(中国)
跨国公司
跨文化管理
The Kentucky Fried Chicken （China）
Multinational enterprises, Cross-cultural management
