摘要
中国将成为世界最大的照相器材市场，而且其增长潜力极为巨大而持久，因此世界上一些著名的感光材料跨国公司纷纷踊入中国市场，使X线胶片市场竞争极为激烈．本文以现代市场营销学为指导，根据对国有X线胶片生产企业目前形势的分析，研究了其营销策略，以对抗日益激烈的市场竞争，特别强调了市场营销服务的重要性，阐述其主要功能。作者还提出了建立优质高效营销服务系统的规范和措施，如：全面方针、具体活动、质量标准、人员培训等等。
Someday China will be the largest photographic market in the world and the potential for sustained long-term growth is enormous, so world renowned multinational manufacturers of photographic materials crowded to step in the Chinese market, thus inducing an intensified competition in the market of X-ray film in China. In the light of updated marketing science and based on an analysis of the present situation of state-owned manufacturers of X-ray film, this paper presents a study of marketing strategy for confronting the. psore and more intensified market competition, emphasizing the importance of hi-quality marketing service and explaining its principal functions. The author offered also a series of measures for establishing a hi-efficiency, hiquality marketing service system,e. g. comprehensive directives activities,quality standard,training personnel etc..
出处
《影像技术》
CAS
1998年第4期55-58,61,共5页
Image Technology
