摘要
目前中国已成为NBA最大的海外市场,特别是2008年NBA中国公司的成立,NBA强势进入中国市场已经成为不争的事实。系统分析了NBA进入中国的策略及其对CBA的不利影响,为应对NBA的市场竞争,提出CBA应实施差异化策略。
China has become the NBA＇ s biggest overseas market. NBA strength into the Chinese market has become an indisputable fact, especially in 2008 the establishment of NBA China. This systematic analysis the strategy of the NBA to enter Chinese market and its negative impact on the CBA. CBA should implement differentiation strategy to response to NBA competition in the market.
出处
《军事体育进修学院学报》
2010年第1期59-61,共3页
Journal of Pla Institute of Physical Education
