摘要
通过调研，对时尚消费的心理预测作了多角度、深层次的解析，并据此提出了相应的促销策略；强调推进消费者教育，要求坚持“时尚而简约”的消费观念、“节约和可持续”的消费方式、“和谐和责任”的消费行为。
Upon the research, the author analyzes the psychological anticipation of the modern consumption from various aspects and deep levels, accordingly putting forth the related promotion strategies. Besides, sticking to the ＇modem and simple＇consumption concept, the ＇economic and sustainable＇consumption way and the ＇harmonious and responsible＇ consumption behavior should be emphasized on.
出处
《国际商业技术》
2010年第1期18-21,共4页
International Business & Technology
关键词
时尚消费
心理机制
促销策略
消费者教育
modem consumption, psychological mechanism, promotion strategy, consumer education
