摘要
以符号学的理论为基础,探求产品符号所具有的功能表达与象征意义。通过对消费者产品符号的认知方式和认知行为的分析,透视出产品作为一种形式符号,在现代消费文化和生活方式中的作用。同时,阐明了设计师只有对需要表达的信息进行有效的编码,使之形成合理的符号形式,才能准确地传达信息,不断地创造新的时尚文化从而推动社会的发展。
Based on the theory of semiotics, product symbol has a symbolic meaning of the expression and function. Through analysis of cognitive styles and cognitive behaviors of consumer product symbol, products are taken as a form of symbols in modem consumer culture and way of life perspective out. At the same time, clarify that effective coding for information needed expression can make reasonable symbols, in order to accurately convey information, constantly creating new fashion culture so as to prom ote social development.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第4期43-46,共4页
Packaging Engineering
关键词
符号
产品
功能
消费
symbol
product
function
consumption
