摘要
借鉴马斯洛需求层次理论,将住宅空调的消费需求划分为基本的生理健康需求、舒适的生活条件需求、奢华的享受需求三类,分析了对应三类人群的特征、空调使用目的、节能潜力及存在的关键问题,并介绍了建议采取的态度和措施。
Referring to Maslow＇s theory of hierarchy, of need, divides the consumer need of residential air conditioning into three types., the basic physical health need, the comfortable living condition need and the luxury enjoyment need, analyses the characteristics of their respective populations, the purpose of air conditioning use, energy saving potential and the existed key issues, and recommends the attitude and measures that should be taken.
出处
《暖通空调》
北大核心
2010年第2期29-32,共4页
Heating Ventilating & Air Conditioning
关键词
住宅空调
需求层次
节能
residential air conditioning, hierarchy of need, energy saving
