摘要
在阐述了包装设计中便利性功能及销售性功能的基础上,探讨了包装设计中应注意的准确、醒目和好感原则,以及包装设计中的外形要素、构图要素和材料要素在具体设计中的应用。
The important functionality of packaging design in aspects of usability and distribution were described. Based on it, the following principles should be followed in design process： the principles of showing inner products accurately, attracting customers＇ eyes and sending good sensation to customers. The suggestions about how to choose the shape and appearance, the elements of graphics and color, and the packaging material are also discussed under some specific applications, which compose a complete packaging product.
出处
《包装学报》
2009年第1期65-69,共5页
Packaging Journal
关键词
包装设计
功能性
设计要素
packaging design
functionality
design elements.
