电子商务平台理论综述被引量：12

A Synthetical Recount on the Research of E-marketplace

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摘要 B2B电子商务主要是围绕电子商务平台而开展的,基于电子商务平台的交易一般模式表现为信息、谈判、执行与事后四个阶段,主要以聚集和匹配机制来实现其功能;围绕电子商务平台所形成的电子市场既可以是交易者聚集的场所,还可以是供应链整合的平台,由于受制于交易模式转换风险和平台控制权的局限,电子市场的发展方向令人关注。 B2B E -business is developed mainly rounding the E- market. Bargaining based on E -business has four stages, such as information, negotiation, transact and after the event and mainly achieve its function by aggregation and matching mechanisms. Electronic market formed around the e - commerce platform can be either place where traders gather, or can be a platform for supply chain integration. As the transaction is subject to conversion risk and control platform, the direction of development of electronic market is concerned about.

作者易法敏

机构地区华南农业大学经管学院

出处《商业研究》 CSSCI 北大核心 2010年第2期205-208,共4页 Commercial Research

基金教育部人文社会科学研究2008年度规划基金项目项目编号:08JA630026 广东省科技计划项目<广东省农产品电子商务平台建设与发展研究> 项目编号:粤科计字[2008]146号

关键词电子市场中介匹配聚集 E - market agency match aggregation

分类号 F713.36 [经济管理—产业经济]

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参考文献12

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