摘要
在两周期设置下,将制造商占主导的零售与租赁混合渠道结构区分为独立式、冲突式和回购式三类,然后分析了租赁渠道对零售渠道的影响以及制造商相应的渠道管理策略。结果表明:对于制造商而言,回购式结构是较为稳定的渠道结构,其可以平衡零售商和租赁商的利益。
In a two-period model that the carmaker is the leader of Stackelberg game and the retailer and rental firm are the follower,we analyze three different channel structures： a separate channel,a discord channel and a buyback channel, and analyze the effect of the rental channel on the retail channel and the management strategy for the earmaker. The results show that the buyback channel structure is comparatively stable.
出处
《工业工程与管理》
北大核心
2010年第1期69-73,81,共6页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(70571088
70871125)
重庆市自然科学基金资助项目(2006BB0188)
关键词
供应链管理
渠道管理
混合渠道
租赁
汽车
supply chain management
channel management
hybrid channel
rental
car
